More than 20 years ago, we launched AZULIK Tulum out of a need to rethink our contemporary life based on three essential pillars: respect for nature, the revival of the ancestral wisdom of native cultures, and art as a sacred, transformative experience. Out of these central values, we created a hotel where travelers could find sanctuary, a space to reconnect with themselves, with others, and with nature. 

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Like some pieces of art, the greatness of AZULIK was born even before we realized the size and beauty that it was going to achieve. In the construction of what began as a sanctuary for reconnection, a tribe gradually grew and with it a new cosmogony. In the idea of ​​new possible worlds we dared to challenge the paradigms and while we were asking ourselves new questions, we were looking for creative answers. Thus, AZULIK was growing and elevating branches towards different initiatives: fashion, healing, gastronomy, architecture, art. Under the umbrella of three great pillars: nature, art, ancestrality, we have built our own universe that continues its expansion. For that reason, today I am glad to inform you that from now on we will concentrate all the initiatives of AZULIK as a brand in @azulikofficial and our architectural projects in @Roth_architecture We are very excited to start this adventure and to bring to the world the knowledge that we have built together with the aesthetic signature that already defines us. Thank you for joining us on this path and for being part of our tribe! . . . . . . #azulik #rotharchitecture #growing #expansion #art #creativity #growth #AZULIKbrand

A post shared by R O T H (@roth.azulik) on Oct 10, 2019 at 1:33pm PDT

Over the years as word spread, our tribe began to grow, and so did AZULIK Tulum. Our spheres have grown beyond hospitality to include gastronomy, healing, fashion, art, architecture, and technology. Today, in our growth and desire to move the world towards a lasting legacy of consciousness, we realize that AZULIK Tulum has taken us farther than we could have dreamed. Moving forward, as we look to new locations in the world to share our message, we will now go by one name: AZULIK. 

Under this new name, AZULIK is not limited by geographical or conceptual bounds; it allows us the space to move and expand where inspiration strikes. We subscribe to the theory that art exists before it’s realized by the artist and that it’s the creative impulse that’s in search of the right person, not the other way around. It’s a phenomenon that can go by many names — the Eureka moment, the duende, the divine inspiration — and we look forward to where it may take us next. 

That is the story of AZULIK. 

Within the expansive AZULIK universe, all of our projects and initiatives will keep their names:

• Kin Toh, Cenote and Tseen Ja, our three gastronomic destinations
• AZULIK Healing, which includes holistic wellness, ancient rituals, and a beauty sanctuary
• ZAK IK, our fashion and apparel boutique
• Aníkena, our fashion brand
• SFER IK Museion, a creative sphere comprising exhibitions, workshops, artist residencies, and interdisciplinary projects
• and AZULIK Uh May, City of Arts.

The tribe of the blue (AZUL) wind (IK) is flying towards new horizons, and we want you to continue with us on this journey, to explore new ways of understanding this reality together, and to create other possible worlds. 

Thank you for being part of this dream and flying with us under this blue wind. 

In Lak ‘Ech.